Talking to a selected group of Norwegians about the forthcoming vaccine, we uncovered the innate sense of entitlement many Norwegians carry with them. We set out to confront them on their decadent mindset, and then directing them to UNICEF to buy their way out of their sense of guilt. 

 

Full execution list: Ghost writing chronicles for national media, creating content for articles and SEO, SoMe-content (not handling), google ads, print for national media, moving image for large scale outdoor. UNICEF's biggest campaign of 2020.